Lenovo

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Meet Your Digital Self

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Lenovo 〰️ Meet Your Digital Self 〰️

Brief: address digital balance for a Gen Z audience.

Idea: People’s online worlds were brought to life as 3D avatars. Someone they love then met and chatted to this digital side of them, all so they could understand them better. 

Results:

  • 2000+ global earned pieces, 11M+ million global TikTok views

  • 5m global YouTube views, generating 197m (UK) social impressions

  • 800+ daily conversations with Shout about mental health – a 58% increase

Awards | 2025

Creative Circle:

  • Positive use of AI (shortlisted, winners announced in July)

Brand Film Awards:

  • Most Emotional Impact (Winner)

  • Film of the Year (Grand Prix)

PRMoment:

  • Technology PR Campaign of the Year (Finalist)

  • Best Use of AI (Finalist)

  • Best Use of Planning, Strategy & Evaluation (Finalist)

PR Week Global:

  • Best Use of AI or PR Software (finalist)

  • Creative Idea (Finalist)

  • PR breakthrough (Finalist)

Shorty Awards:

  • Best use of artificial intelligence (Silver Winner)

Purpose EMEA:

  • Best use of technology (Winner)

  • Best Equality & Inclusion Cause Campaign (Shortlisted)

  • Best Equality & Inclusion Cause Campaign (Shortlisted)

2024

Creative Moment:

  • Creative AI Campaign of the Year (Silver winner)

  • Creative Diversity and Inclusion Campaign of the Year (Silver winner)

PR Moment:

  • Best ESG Campaign to Improve Gender Equality (Silver winner)

PRCA:

  • Tech campaign of the year (Finalist)