It’s hard to write these without sounding big-headed, but I’ll do my best...

A freelance senior copywriter with 11 years experience working on some of the biggest brands in the world.  Learned the basics at SCA 2.0, winning a D&AD new blood pencil before jet-setting to a placement at Leo Burnett, Turin. 

4 years at Publicis London, working on Nescafe, Morrisons, Tempo and Renault. Then I swapped the big corporate for the small and nimble: Isobel, We Are Social, Nice & Serious, and finally Beano…yes of Dennis and Gnasher.

Currently at Zeno, where I’ve been for the past 3 years, learning new skills in the PR world and becoming a more rounded creative. The emphasis and requirement to “get in the Metro” has really sharpened my eye for what journalists want to write about. That, mixed with the traditional ad background, is giving me a fresh perspective.

My work at Zeno has also led to their “best year ever” in terms of awards, so something’s going right. In the last year or so I’ve been given freedom to work on accounts solo, managing clients along the way…gently edging into that ACD territory.

Awards

2025

Creative Circle:

  • Lenovo, Meet Your Digital Self - Positive use of AI (shortlisted, winners announced in July)

Brand Film Awards:

  • Lenovo, Meet Your Digital Self - Most Emotional Impact (Winner)

  • Lenovo, Meet Your Digital Self - Film of the Year (Grand Prix)

PRMoment:

  • Lenovo, Meet Your Digital Self - Technology PR Campaign of the Year (Finalist)

  • Lenovo, Meet Your Digital Self - Best Use of AI (Finalist)

  • Lenovo, Meet Your Digital Self - Best Use of Planning, Strategy & Evaluation (Finalist)

PR Week Global:

  • Lenovo, Meet Your Digital Self - Best Use of AI or PR Software (finalist)

  • Lenovo, Meet Your Digital Self - Creative Idea (Finalist)

  • Lenovo, Meet Your Digital Self - PR breakthrough (Finalist)

Shorty Awards:

  • Lenovo, Meet Your Digital Self - Best use of artificial intelligence (Silver Winner)

Purpose EMEA:

  • Lenovo, Meet Your Digital Self - Best use of technology (Winner)

  • Lenovo, Meet Your Digital Self - Best Equality & Inclusion Cause Campaign (Shortlisted)

  • Lenovo, Meet Your Digital Self - Best Equality & Inclusion Cause Campaign (Shortlisted)

2024

Creative Moment:

  • Lenovo, Meet Your Digital Self - Creative AI Campaign of the Year (Silver winner)

  • Lenovo, Meet Your Digital Self - Creative Diversity and Inclusion Campaign of the Year (Silver winner)

PR Moment:

  • Lenovo, Meet Your Digital Self - Best ESG Campaign to Improve Gender Equality (Silver winner)

PRCA:

  • Lenovo, Meet Your Digital Self - Tech campaign of the year (Finalist)

2023

PR Week

  • Ofcom, Only Nans - Best Public Sector campaign (Winner)

  • Ofcom, Only Nans - Best use of social media and influencer (Winner)

PRmoment

  • Ofcom, Only Nans - Social media campaign of the year (Winner)

Shorty Awards

  • Lenovo, Queen of Small - Impact Award: Winner, B2B (Winner)

SABRE

  • Lenovo, Queen of Small - Best Use of AI in PR (Winner)

  • Lenovo, Queen of Small - B2B marketing (Winner)

  • Ofcom, Only Nans - EMEA Sabre awards, Marketing to youth, 2023 (Winner)

2022

Shorty Awards

  • Lenovo, Work For Humankind - Creative use of technology (Winner)

    Silver Distinction in “Corporate social responsibility”

PR Brand Films

  • Lenovo, Work For Humankind - Best “not-for-profit”